N.Y. Times: Personal Computers Are Becoming Smaller and Better, But They're Not Going Away
Posted April 6, 2016 in Tech World

By DOUG DAVIDOFF Director of Public Relations
ZIVE, INC., maker of 
Kiwi for Gmail

The New York Times reports that personal computers, including laptops and desktops, are not evolving away.

Despite the development of mobile smartphones and tablet devices, the drive in the tech industry continues unabated toward creating better and more innovative PCs -- whether they run Mac OS X or Microsoft Windows.

"Outshone by Smaller Screens, PCs Aim to Be Seen as Cool Again," said the Times headline on Monday, April 4, over an article by Quentin Hardy, who was reporting fron Palo Alto, Califiornia. Notable quotes:

“In aggregate, devices like PCs, tablets and smartphones are still growing, but they are also shifting,” said [Dion] Weisler, 48, [chief executive of HP Inc.,] who has spent his career in PCs, working at Acer and Lenovo before joining HP. “You can create new categories.”

And ...

“I hear ‘post-PC era’ and think it’s rubbish,” said Jeff Clarke, president for client solutions at Dell. “We sell a quarter-billion devices. The installed base is 1.9 billion devices. Maybe it’s taken for granted, but the innovation is second to none.”

While Apple and its Mac PC desktop and laptop computers were not mentioned specifically -- and, of course, it's Macs on which Kiwi for Gmail runs -- the point to be seen is this:

The form factor of the PC itself, regardless of its operating system, is still a product with unique uses. The combination of a large screen, a full-sized keyboard, multiple apps running simultaneously, windows that can be moved and resized at will, and robust storage configurations is a combination that is not available to date in even the best tablets, much on less smartphones.

People use PCs -- laptops and desktops -- because they're the best devices for creating complex and sophisticated content.

This blog post, for example, was created on a MacBookPro arranged with a docking station, Apple's bluetooth Wireless Keyboard, Apple Magic Mouse, and a large monitor. The ability to customize a PC is part of its feature set. It's simply a better tool for creating serious content because of its ability to be customized by the user.

Moreover, the decision within Zive Inc.'s team to bring you this post was made with the aid of internal emails written using Kiwi for Gmail. So the entire proces to produce this post is an example of the kind of task and workflow that makes PC laptops and desktops from Apple and other makers a foundational part of the personal technology marketplace. We think PCs will remain foundational for some time to come.

Let us know what you think of this post about the future of the PC. You may leave a comment below. Do you have other questions about Kiwi for Gmail? Post those to Facebook or tweet us @KiwiforGmail. We're also on Instagram, LinkedIn, and Google+.  Write to our product support team by emailing You may enroll as a Beta tester for our impending new version.